Brand: Boy Vienna is a New York-based lifestyle and fashion brand that blends vintage fashion, accessories, and its cult-favorite cigarette incense into a distinct editorial universe. Boy Vienna sells an aesthetic, one where fashion becomes identity, objects have personalities, and every piece contributes to a larger cultural narrative.

My Title: Social Media & Content Creator

• Develop and present creative social media campaign concepts directly to the founder for approval.

• Create trend-driven Instagram content that has increased post reach from approximately 5K to over 50K–60K views across multiple campaigns.

• Monitor engagement metrics to refine content strategy and optimize performance.

• Plan, create, and publish daily social-first content aligned with the brand's visual identity and marketing goals while fostering community engagement through timely responses to comments and direct messages.

Software: Instagram, Canva, TikTok, Google Drive

https://www.instagram.com/boyvienna/