BOY VIENNA
Brand: Boy Vienna is a New York-based lifestyle and fashion brand that blends vintage fashion, accessories, and its cult-favorite cigarette incense into a distinct editorial universe. Founded by designer and artist Afaf Seyam, the brand is rooted in sustainable curation, gender-bending style, and storytelling that feels rebellious, nostalgic, and effortlessly cool. Rather than marketing products, Boy Vienna sells an aesthetic, one where fashion becomes identity, objects have personalities, and every piece contributes to a larger cultural narrative.
Job Description: Social Media Intern & Digital Marketing Specialist
In this role I work with the Boy Vienna team to develop comprehensive content strategies. I shape the brand's social media voice and creative direction by creating recurring content series, storytelling frameworks, and culturally relevant concepts that transform products into identity-driven narratives. Through creative strategy, copywriting, and trend forecasting, I help build a distinctive digital presence that drives engagement, strengthens brand affinity, and cultivates a recognizable brand universe across social platforms.
Responsibilities:
Create and publish weekly Instagram content, including both photoshoot assets and original content.
Conceptualize, write, and design on-brand overlay text and captions to enhance engagement and shareability.
Collaborate with the creative team to translate photoshoot imagery into high-performing social posts.
Manage content scheduling and postings to maintain a consistent brand presence.
Analyze content performance and refine creative direction based on audience engagement trends.
Software: Instagram, Canva, TikTok, Google Drive
